A Legacy of Sanctuary: The Red Door Story
In early America, a Red Door symbolized a haven for weary travelers—a place of welcome, rest, and connection, where diverse individuals could share a warm meal and a sense of belonging. Inspired by this timeless tradition, Red Door Care Group carries forward that same spirit of sanctuary today. We open our doors to seniors who have journeyed well through life and now seek a loving, vibrant community tailored to their individual needs. Here, they can rest, thrive, and build lasting connections in an environment designed just for them.
Personalized Care, Lasting Connections
At Red Door, we believe senior living is about more than just care—it’s about creating a home where every resident feels seen, valued, and celebrated. Through personalized care plans and thoughtfully curated experiences, we foster meaningful relationships and vibrant communities where seniors can live with dignity, purpose, and joy.
Our Values
At Red Door Care Group, our guiding principles of Dedication, Integrity, Community, and Quality shape every interaction with residents, team members, families, and the broader community.
Dedication We treat individuals with unwavering commitment, empathy, and respect.
Integrity We take ownership for our actions and outcomes.
Community We build and nurture positive relationships through a shared purpose and open communication.
Quality We strive to provide the highest level of service and outcomes, always going above and beyond to exceed expectations
Caring for Our Seniors
Welcome to Red Door Care Group: Elevating Senior Living with Heart and Expertise
Red Door Care Group, proudly rooted in Idaho, is a trailblazing senior living management company redefining what it means to create vibrant, supportive, and elegant communities for seniors. With over 25 years of collective experience, we bring a fresh, nontraditional approach to the table, partnering with property owners and investment groups to transform senior living communities into thriving sanctuaries of care, connection, and quality.
25+
Years of experience
Our Expertise, Your Peace of Mind
At Red Door, we don’t just manage—we elevate. Our seasoned operators combine deep industry knowledge with a hands-on, personalized approach to deliver a comprehensive suite of services tailored to your community’s unique needs. From compliance and staffing to revenue enhancement and census management, we specialize in optimizing every aspect of senior living operations. Our mission? To ensure your community not only meets but exceeds expectations, providing exceptional support and care for residents and their families.
Meet Jeron Walker: A Visionary Leader in Senior Care
With a remarkable 25-year career in Senior Living management and Senior Health Care Leadership , Jeron Walker is a cornerstone of Red Door Care Group, which he co-founded in 2025 alongside Richard Bascom. Hailing from Idaho, Jeron’s lifelong passion for serving seniors was sparked at an early age, fostering a deep respect and commitment to enhancing their lives. His professional journey spans the operation of over 230 properties across 18 states, each step driven by a mission to make a meaningful, positive impact on the lives of those he serves.
Jeron holds a bachelor’s degree in health science from Bringham Young University, complemented by a business minor and a gerontology certificate —credentials that underscore his expertise and dedication to the field.
Outside the Office:
Cherishing quality time with his family
Hitting the slopes for snow skiing
Riding the waves while wake surfing
Through his leadership and vision, Jeron continues to redefine excellence in senior care, blending compassion, innovation, and a personal touch to every community he serves.
Meet Richard Bascom, a seasoned real estate expert with over a decade of experience. In 2025, he co-founded Red Door Care Group alongside Jeron Walker, making a significant impact in both residential and commercial property management. Richard's journey is grounded in business management, supported by a bachelor's in business management and certification in Lean Six Sigma methodologies. These qualifications empower him to pinpoint and enhance high-value investment opportunities with exceptional precision
Hailing from Washington State, Richard's passion for real estate began early, driving his commitment to excellence. Managing a diverse portfolio that includes senior living facilities and residential housing, he demonstrates an exceptional ability to navigate and maximize revenue from his properties, ensuring strategic growth and sustainable profitability.
Richard’s vision for the future of senior living is vibrant and clear. He envisions a future where technology and compassion merge to create living spaces that not only address physical needs but enrich lives with purpose, community, and joy. This isn't just a vision; it's a pledge. As seniors age, they do so with dignity and autonomy, surrounded by innovations that elevate their quality of life. Together, we craft a world where aging means living not just longer, but better, in communities that honor the wisdom and vitality of our most cherished generation.
Outside the Office:
Valuing precious moments with his wife and two children
Enjoying playing friendly games of Volleyball
Competing in energetic matches of Pickleball
With leadership and innovation, Richard is committed to setting new standards in real estate, where every property tells a story of warmth, care, and prosperity.
Meet Richard Bascom: Shaping the Future Senior Care
Primary Locations
Discover how White Rock Housing Group can enhance your life—whether you’re seeking a welcoming home, exceptional care for a loved one, or a dependable investment. With a strong presence on the West Coast and experience across 18 States Nationwide, we partner with property owners to create thriving communities that stand out. Contact us today to learn more or explore collaboration opportunities in your area. Let’s shape lasting, impactful communities together.
Red Door Care Group truly provides a nurturing environment for seniors to thrive and enjoy life.
The staff's compassion and dedication make this community feel like home for our loved ones.